For me, design strategy is about considering all the fine details and touch points while remaining focused on the future. It’s not just about creating a plan but also about understanding the ‘Why’, ‘How’, and ‘Who’ of the process and solution. Why are we trying to achieve this, is it tied to the overall mission? How will this plan fit the purpose, does it actually connect? Who are we involving in the solution, and who have we left out? By looking at solutions through a systems lens—incorporating sound research, design thinking, and realistic implementation strategies—we can address these questions. In doing so I help create more holistic and resilient solutions.